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Facebook & Instagram Marketing Malacca

6 Benefits of Social Media Marketing

As much as 90% of marketers reveal that social media generated immense exposure for their brand. That is just one of the many benefits of social media. Today, social networks are a fundamental part of every marketing strategy for businesses in Malaysia and beyond. According to Statista, investments in social media marketing are projected to grow to as much as US$146m in 2021, just in Malaysia alone.

Malacca is one of the fastest-growing regions in Malaysia when it comes to eCommerce. The government is positioning itself to become more competitive in the digital age. A lot of companies in the region are leveraging social media to stay ahead of the curve.

If you are not implementing social media marketing, then your business is definitely missing out on a lot of marketing opportunity. There are many disadvantages of social media marketing, but let’s discuss a few of them. These are just a tip of the iceberg.

More exposure
Facebook and Instagram enable both new and existing customers to find your business. It’s an excellent way to encourage interaction with customers, especially for new businesses. Facebook’s over 2 billion monthly users provide a massive pool of potential customers. Instagram, on the other hand, has over 800 million active users. The social media channel is especially popular among the younger demographic.

Brand loyalty
Every profit-seeking business aims to establish a loyal customer base. Social media channels enable business owners to regularly engage with consumers, ultimately developing a bond with them. Today, a lot of consumers are using social media to communicate directly with their favorite brand.

Millennials, in particular, are considerably more loyal to companies that they can directly interact and engage with via social media. Companies must implement social media marketing to maintain a loyal customer base, especially in highly competitive digital markets such as Malacca.

Targeted marketing
For optimal marketing results, you want to implement the best strategies for targeted marketing. Social media marketing, especially using Facebook is an excellent way to target potential customers by their demographics. Facebook Ads enable business owners to target the ad to specific consumers based on their age, gender, location, interests and other factors.

Measurable results
When it comes to advertising, you want to aim for measurable results, especially if you are a small business working with a limited budget. Facebook is particularly an attractive choice if you want to continually measure your Return On Investment (ROI).

Social media platforms provide a myriad of tools and data to let you determine the results of your advertising campaign in real-time. You can make informed choices based on how many conversions you are getting.

Website traffic

Social media is a powerful tool to increase your website traffic, thus more leads and conversions. For example, you can post on your social media showing your target audience why they should check out your site.

SEO ranking
Both Instagram and Facebook are incredibly effective in enhancing your search engine ranking. It’s worth mentioning that engagement statistics including shares, likes and comments give your business more credibility, authority in the eyes of search engines, especially Google.

Final thoughts
While Facebook and Instagram can help achieve massive revenue for your enterprise, ads require strategy and the right expertise to achieve optimal Return On Investment (ROI). It’s worth mentioning that algorithm on Google, Facebook and Instagram are constantly changing, thus the need to keep up with the latest trends.

At The Ultimate Webmaster Malaysia, we will help come up with interesting content and campaigns that are tailored to your specific business needs. Contact us today for a deeper insight into our products and services.

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