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Revamping & Redesigning Website Belgium

Belgium is strategically situated at the crossroads of Western Europe. The country’s immediate neighbors include France, Luxembourg, Germany, and the Netherlands. The World Bank ranks Belgium as the 27th richest country in terms of GDP per capita rankings.

Brussels is the capital city of Belgium, besides being its largest city. Brussels hosts many international institutions including EU Parliament, Euro control, the European Commission and the Council, NATO, among others. Brussels is notably a top contender as a global tech center.


Belgium is home to a vibrant and rapidly growing startup scene. Consistent development of the country’s tech environment makes the region a go-to investment destination. Belgium has an enviable ICT market that has been significantly promoted by a solid telecom infrastructure.

Why invest in Belgium?

Belgium’s capital of Brussels is the 3rd wealthiest region in terms of GDP per capita. The city has been consistently ranked as a strong innovator.  When it comes to the ease of doing business, the World Bank ranks Belgium as one of the best country’s globally for doing business.

Belgium also occupies a formidable position in international trade.  It is notably one of the most diverse regions in the world and is largely considered a multinational, multilingual and multi-industry region.

Digital Belgium initiative

Through the initiative, Belgium aims to enhance the environment for startup and create over 50,000 new jobs in different sectors. The primary goal is for Belgium to enter into the digital top three of the European Digital Economy index by 2020.

Many foreign companies are flocking into Belgium in order to take advantage of the projected digital revolution. Belgium government has rolled out ambitious efforts to put the country on the digital map. The primary priorities in doing this include digital infrastructure, digital confidence, and digital security, digital economy, digital skills and jobs, and digital government.

The Ins And Outs Of Web Design For E-Commerce

E-commerce has experienced exponential growth, with more and more Belgian companies looking to tap into the market segment. Consequently, the demand for e-commerce platform services in Belgium is very strong. The country hosts many e-commerce events where stakeholders can network and interact. According to Ecommerce News, E-commerce in Belgium was worth 10.67 billion euros in 2018. This was an increase of about 6% thus showing the country’s potential.

Online competition is constantly increasing, not just in Belgium but globally. Consequently, margin pressures have also grown and online consumers have become more discriminating. In this regards, effective eCommerce web design becomes extremely essential.

As an online business owner, you want a site that not only gives the target audience a platform to purchase, but also an excellent experience across the entire digital journey. More and more brands have come up with topnotch websites that factor in the user experience, from discovery to the final purchasing decision.  As a business owner, you want a web design company that will not just deliver a digital storefront, but ensure the website is customer-centric and tailored to market needs.

Increasing sales across all devices

When designing an e-commerce website, it’s essential to factor in how your website is viewed based on the screen size of different devices. Ultimately, you want to optimize your site for usability and conversion. The target audience should enjoy a unique and topnotch experience, whether they are browsing from their smartphone, tablet, or desktop.

User experience is key

When it comes to eCommerce, a great online experience entices users to become customers and ultimately, brand champions. Your website is a powerful platform to enhance your relationship with your target audience. You should thus aim to create an engaging website that provides a meaningful shopping experience.

Product features and capabilities

When it comes to e-commerce, different brands have varying needs in terms of product features and capabilities. For example, some brands have basic products while others need product customization. Your web professional should help effectively implement your strategy- whether you want to achieve unique product options or a whole set of custom product functionality.

Beyond the e-commerce website

While consumers expect a lot from your e-commerce website, having a topnotch and user-friendly digital storefront is only half the equation. It’s equally important to understand the ins and outs of the specific needs of your customers. Consequently, you are able to come up with effective strategies that effectively solve problems and helps meet your business goals. Ultimately, you want to achieve a brand that is truly memorable.

It goes without saying that the primary goal of having an ecommerce website is to drive sales. In this regards, it’s critical that your business is able to consistently fulfill both large and small orders. Additionally, you should aim to introduce new products that will satisfy the market demand, especially if you are operating in a very competitive environment.

Your web design agency of choice

When you work with The Ultimate Webmaster, our wealth of experience is just a starting point. We apply an innovative and problem-solving approach that is tailored to your specific brand and business needs. Through our topnotch eCommerce designs, we aim to help achieve an experience that drives your brand forward.

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