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Revamping & Redesigning Website Turkey

Turkey is also one of the world’s newly industrialized nations. IMF defines Turkey as an emerging market economy. In recent years, Turkey has shown steady growth, which has been immensely been driven by well-capitalized and well-regulated banking sector, besides a dynamic and diversified private sector.  Through improvement in the investment environment, the Turkish government has achieved a more favorable business environment for both local and foreign investors.

Accelerating structure reforms in Turkey is projected to help sustain the solid economic achievements of the past decade. It’s worth noting that Turkey’s ICT sector has been a crucial part of its economy. It is projected that the sector will have an even more influential role in the next decade.

As more and more brands establish and expand operations in Turkey, companies are investing in the latest web design solutions to keep them ahead of the curve. The website you have for your business or to promote your profession needs to be constantly revamped in order to change the look and feel of your design. That being said, a proper website revamping project should include a tailored SEO audit.

What is an SEO audit?

An SEO audit is an analysis used to reliably determine where your website stands in terms of online visibility and ranking. The process reveals strengths and weaknesses thus giving website owners an insight into how where to enhance organic search engine results.

Why you need an SEO audit

Carrying out a thorough SEO audit is a critical part of any web revamping project.

An SEO audit is an imperative process for any website owner who wants real and actionable insights. A properly done SEO audit helps discover what’s working on your existing website, what needs changes or complete overhaul, and ways you can enhance your website to rank higher and increase your leads. We’ve gathered some input and advice regarding why you need an SEO audit

Avoiding red flags/penalties

It’s worth noting that some SEO practices generate a red flag or penalty from the search engine. Ultimately, this could hurt your site rank. SEO practices change rapidly, thus the need to stay updated on the current ethical and non-ethical practices. SEO audits are an excellent way to stay aware of changing search engine algorithms.

Competitive audits

As a business owner or manager, it’s imperative to study your competitors. In this regards, an SEO audit should look into how your site stacks up against those of your competitors. More often than not, your competitors have positive aspects that you have not yet implemented hence losing out some of your potential customers. For example, their websites may be more mobile friendly hence ranking higher on search engine.

Better yet, maybe your main competitors have not implemented industry best practices, and should your website revamping project include implementation of such practices, you will achieve a competitive edge. During the SEO audit, it’s always imperative to identify otherwise overlooked opportunities for enhancement of your website.

SEO audit should form the basis of your online competition strategy.

Important for a robust SEO strategy

As the saying goes, failing to plan is basically planning to fail. Carrying out an SEO audit helps to make informed decisions regarding your overall SEO strategy. Additionally, it provides an insight of areas to work on during your website revamping project.

You might believe that your website performance is superb; however, there is always room for improvement, especially if you wish to stay ahead of the curve. SEO audit helps identify potential problems and subsequently take actionable action.  Consequently, working with the right SEO professional helps position your enterprise for long-term growth.

SEO audits are an excellent means to establish actionable goals and plan your next move. An in-depth examination of your website reveals who your online audiences are, including their location. As a result, you are able to better target them using various digital marketing tools.

Keyword research

Thorough and detailed keyword research is the primary aspect of on-page optimization. Through the SEO audit, you are able to identify the ideal keywords that will attract high traffic. Suitable keywords should also have few competitors. An SEO audit helps make more prudent decisions regarding the best keywords to use in order to properly optimize your site.

Solving performance issues on your website

A complete and thorough SEO audit reveals why your site is not generating the desired traffic or why your sales and conversions are stagnating. This is essential for any company that wants to turn their site into a lead generating tool.

Measuring overall visibility

A website without any visibility serves no purpose for your business. In this regard, using an SEO audit to gauge your visibility on a normal basis helps avoid mistakes that may lead to losing traffic or ranking low in Google rankings. More often than not, an SEO audit involves making small adjustments or drastic measures to achieve the desired visibility.

Keeping up with search engine ranking algorithms

Most SEO experts will tell you that it’s impossible to fully prepare yourself for an update on Google ranking algorithms. Nevertheless, it’s imperative to keep a close eye on the trends. Carrying out regular SEO audits to a large extent helps recover from the updates.

Looking to get a complete audit done for your site? Make sure you hire the right webmaster that provides more than just an automated report. Investment in SEO can be a make-or-break factor for your business.

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