Select Page

Web Design Kuala Terengganu

How to Achieve Higher ROI on Google AdWords

There are many exciting developments happening in Malaysia that that are expected to fuel business and job opportunities in the next couple of years. The government has played a significant role in setting directions, formulating and implementing relevant policies. Also, the private sector has been at the forefront in promoting investments in the region. Kuala Terengganu is one of the most attractive investment destinations in Malaysia. Huge investments by both local and foreign investors have spurred a new wave of development in the state.

Kuala Terengganu is the administrative and royal capital of Terengganu, Malaysia. The city is also the main economic centre of Terengganu. Kuala Terengganu is situated on the East Coast of Peninsular at the estuary of Terengganu River, facing the South China Sea.  The Malaysian hidden gem boasts many popular attractions, beyond delicious cuisines such as keropok lekor. Kuala Terengganu boasts some of the most interesting and vibrant Chinatown in Malaysia.

Kuala Terengganu is about 440 kilometers northeast of Kuala Lumpur. The city is a getaway to the majority of destinations in the state. Major attractions within close proximity include Terengganu State Museum, Pasar Besar Kedai Payang, Kampung Cina, and Batu Buruk Beach.  In spite of its rapid modernization, Kuala Terengganu retains plenty of charm. Overall, the Malaysia east coast is certainly worth a visit.

Kuala Terengganu has attained global spotlight, especially because of the Monsoon Cup, a very popular sailing event that is held once per year. Kuala Terengganu is also a major getaway for many visitors on their way to tropical islands of Kapas, Tenggol, Lang Tengah and Redang. Sultan Mahmud Airport, which serves Kuala Terengganu, handles both domestic and international routes.

Some visitors opt to take the bus or drive themselves by a rental car while in Kuala Terengganu. Advancement in technology has boosted the socio-economic potential of the city.  Terengganu is expected to have an 8% economic growth by 2020, and Kuala Terengganu will play a huge role in this growth.

Google AdWords has proven to work effectively for almost any type of industry. As much as Google AdWords requires time and money, it’s definitely time and money well spent. One of the most profound benefits is that Google Ads offer measurable ROI, thus making it easy to analyze your campaign. Many businesses, not just in Kuala Terengganu but globally, use Google AdWords to advertise their products and services in front of their target audience.

The platform has many targeting options and settings that you can use depending on the nature of your business. It can be quite overwhelming and difficult to understand all the ins and outs of Google Adwords. Therefore, it is recommended that you seek help from web professionals with the right expertise, in order to achieve your marketing goals.

In this article, I’ll share some fundamental tips to help your business achieve a healthy Return On Investment (ROI) for every coin spent on AdWords.

Adwords Campaign Set Up By Device Types

Mobile usage is on the rise globally. Consequently, a huge proportion of your target audience is coming from mobile devices. It is important to handle desktop traffic differently from mobile traffic. In this regards, you should categorize your Google AdWords by device type. You should aim at ensuring total control of your Return On Investment, regardless of device type. Also, it’s critical to track campaign results by devices and subsequently make appropriate changes.

Understand Your Target Audience

Before starting any Google AdWords campaign, it is critical to invest adequate time and resources in fully understanding your audience. For example, you should research the types of websites that your target audience prefers. Subsequently, you should try to understand the style of language that the sites use. Additionally, we recommend studying some of your competitors who are running effective campaigns. By using Google, you can research the majority of these elements, without spending any money!

Have a Specific Goal for Each Google AdWords Campaign

When it comes to Google AdWords, it’s easy to be overambitious in case you don’t have clear goals of each ad campaigns. This can be very costly for your business. It’s always wise to stick to one specific goal for each Google AdWords campaign, as this will dramatically enhance your ROI.

Test, Retest, and Retest Again

Once your AdWords marketing campaign is live, you need to make constant adjustments. Small variations on elements such as adcopy, keywords, landing pages will help you understand what works and what doesn’t. It’s always imperative to make an informed decision. It’s worth noting that even a minimal increase in ROI is essential for your marketing goals, so stick to the process.

Quality Landing Pages

The primary goal of a Google AdWords campaign is to increase sales. While an effective ad drives qualified leads to a landing page, the landing page converts the leads to customers. Ultimately, your campaign should encourage the prospects to make purchases, not just to get a click.

In this regards, your landing pages should be fully optimized for conversions. The content of your ads should align with that of your landing pages. Also, according to HubSpot, more landing pages, means more conversions. Having an irrelevant landing page is definitely bad for ROI.

Looking for web design services in Terengganu? Look no further, The Ultimate Webmaster Malaysia offers customized solutions that are tailored to your specific business needs in the market.

Related Articles: