Select Page

Web Design Sandakan

Role of Websites in Digital Marketing

Sandakan is the second largest town in the Malaysian state of Sabah. It is the capital of Sandakan District. Situated on the east coast of Sabah, in the administrative centre of Sandakan division, Sandakan was the former capital of British North Borneo. It is one of the most bustling areas in East Malaysia. Sandakan is the commercial hear of the state.

Sandakan has a major port that is a gateway for tobacco, coffee, oil, timber and sago exports. The town also hosts various economic activities including manufacturing, fishing, eco-tourism, and shipbuilding. Also, tourists flock Sandakan to see popular attractions such as Sandakan Cultural Festival, Sepilok Orang Utan Sanctuary, Sandakan Heritage Museum, Sandakan War Memorial, Gomantong Caves, and Turtle Islands National Park among others. Also, many people go to the nearby Red Hill to experience a panoramic view of the harbor.

There are many companies offering tours to Sepilok via Sandakan. With its rich history, Sandakan boasts many colonial mansions, religious relics and even mementos of WWII. The town is very vibrant, especially due to the success of the palm-oil industry.

Sandakan is a gateway to the Sungai Kinabatangan and Sepilok. Sandakan is well connected to surrounding regions.

For those who want to travel via air transport, there are several daily flights from Kuala Lumpur. Several local airlines have operations at Sandakan Airport. The town can also be accessed from air from Kota Kinabalu. When traveling around Sandakan, you can opt for a taxi or rental car. Also, bus services are available from the city centre to the airport, besides other places such as Buli Sim Sim and Sepilok, among others.

More and more businesses, both small and large, are creating future proofed websites to increase sales in competitive markets such as Sandakan. In this regards, the role of websites in digital marketing cannot be overstated. Your website is a powerful tool that enables good interactions with your partners and target market. Many of the online and offline marketing activities that you adopt are likely to send more internet users to your website.

It’s worth noting that with internet penetration hitting record figures globally, more and more people are visiting websites to get information regarding products and services, make bookings, buy goods online or even get contact details. A website is a representation of your whole business and is thus the first thing to start off Digital marketing.

Websites Promote Interactions with Customers

Customer service can make or break your business. Quick responses through having a well-crafted website make clients happy, besides building a healthy relationship with them. In case your customer has a query; he/she can easily contact the company through your website. Some websites have options such as live chats and forums where the customer can leave comments.

Enhancing Visibility

A website enables your business to be visible worldwide.  High internet penetration has promoted digital marketing. Websites can be accessed from any part of the world, as long as there is an internet connection. Now more than ever, a business can easily market its product and services in new locations that it intends to start or expand operations. However, it is important that your website is user-friendly and well organized. Also, you should update your business details in order to maintain your online presence.

Website Traffic Creates More Leads

With the right content, people are more willing to make online purchases. It is highly recommended that your website has relevant articles with common topics and misconceptions related to your products and services. Also, it is worth noting that more and more people are looking at online reviews and ratings before making a purchase.

Better ROI

Cost-effective is the ultimate goal of every business. Digital marketing is important, especially for a small business willing to make every dollar count. With the right web design, you can easily achieve high conversion rates for your website.

Social Media Optimization

Social Media Optimization can be a powerful tool to promote your business. For example, you can create some attractive templates and subsequently post them on your social media pages. The templates should have relevant links such that your target customers are easily redirected to your website.


Search Engine Optimization (SEO) is a powerful tool to gain both organic and paid traffic. With proper your SEO, your website is likely to appear in the top spots on search engine results pages. Clicks from search engine searches are critical to the success of your digital marketing campaigns.

To generate more direct sales, you need to have a lot of website traffic. Even the most appealing websites are not likely to reach their potential if they don’t have proper use of SEO. According to NetMarketShare, Google accounts for almost 80% of all global desktop searches.

As discussed, digital marketing is critical in order to maintain a competitive edge in the modern economy. Online is where most of your target market is and is thus where the modern buying process should begin. Looking for web design services in Sandakan? Contact us today for a customized package.

Related Articles: