Select Page

Web Design Sibu

Fundamentals of Web Design for Travel & Tour Industry

Sibu is an inland town situated at the central region of Sarawak, Malaysia. It is located within the island of Borneo and about 60 kilometers from the South China Sea. The town is mainly populated by Chinese inhabitants, besides other ethnic groups including Melanau, Malay, and Iban. It is famous for unique delicacies such as Kompia and Kampua.

Sibu is connected with Peninsular Malaysia and surrounding destinations through the Sibu Airport (SBW). Also, public bus services provide convenient access to and from other Sarawak cities. There are plenty of attractions, sites, and activities to discover in Sibu. The night market is a haven for food lovers. It has an enviable collection of unique local foods and drinks. Also, visitors can explore the quiet riverside town and enjoy some picturesque views.

The magnificent Tua Pek Kong Temple is a favourite destination among both locals and visitors. The Sibu Town Square is notably the largest one in Malaysia and is a top spot for dining and entertainment. The square is conveniently situated by the waterfront. Major shopping malls in Sibu include Medan Mall, Delta mall, Giant hypermarket, Sing Kwong shopping complex, Star Mega Mall and Wisma Sanyan, among others.

An online presence is a necessity for business in the Travel & Tour industry such as tour operators and travel agencies. Most internet users depend on search engines such as Google and Bing to research and book vacations and associated services such as car rentals. Consequently, it is important for businesses in the industry to build a well-functioning website in order to tap into the market.

Need For Unique Local Experience

More and more global travelers are looking for alternative local experience as opposed to the ordinary iconic sites. For example, food-based tourism has experienced tremendous growth over the last few years. It is thus imperative for Travel & Tour website owners to focus more on unique activities such as guided street food tours and cooking classes for local cuisines.  Tourists tend to respond well to such activities.

Website Security

According to Cybint Solutions, there is a hacker attack every 39 seconds. Consequently, the importance of website security cannot be overstated. Having an insecure site may hurt your visibility in search engine results. With certification such as SSL/TSL, more potential clients will be willing to make bookings on your website. Also, having a secure website protects business owners from any malicious or fraudulent activities.

Integrations with Essential Tools

Your Travel & Tour website needs to be integrated with relevant tools in order to enhance convenience for consumers. Booking engine software comes in handy for travelers to book flights, tours, and other activities. Also, it is imperative to include interactive maps on your website.

The website should have a payment process that enables easy payment for bookings. Integration with social media is a plus. It is worth noting that many travelers want to share their experiences with family and friends. Consequently, Integration with social media is a plus for the websites.

Having Attractive Sites

According to Sweor, 38% of internet users will leave a website if the content or layout is unattractive. Websites have just a few seconds to engage an online visitor. Websites need to have eye-catching designs and impactful headlines that will increase the conversion rates. When it comes to Travel & Tour websites, it is essential that images are a clear focal point of the web design.

User Experience

User experience is a make-or-break factor for any business. Majority of internet users care a lot about having a pleasant user experience when they visit your site. Your website should have streamlined navigation to make it easy for visitors to find important content.

Also, having a mobile-friendly website is no longer a necessity, but is mandatory if you want the site to maintain a competitive edge. Majority of travel destination searches come from mobile devices, especially smartphones.

When it comes to the Travel & Tour, your website is the most essential marketing tool online. Therefore, you should work with the right web design company that fully understands your business needs. At The Ultimate Webmaster Malaysia, we create beautiful and highly functional websites that will inspire your visitors into action. If you are looking for a web design company in Sibu, get in touch with us today.

Related Articles: